In Business Impact this month, we are exploring good design–of products, services, and the entire customer experience. How has design become a competitive advantage for businesses? How does it help to foster innovation? We'll explain where good designs come from and how technology is changing the way they are carried out.
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CASE STUDIES
Why Marriott Wants Digital Renderings of Everything
The hotel chain expects to expand the efficiencies enabled by 3-D design software.
Lee Gomes
NEW BUSINESS MODELS
Redesigning Banking with Behavioral Economics in Mind
By studying customers and rethinking the user interface, designers find ways to make online banking more enjoyable.
Neil Savage
LEADERS
The Problem with Design Education
Design—central to successful technologies—is too isolated from science education, argues design guru Don Norman.
EMERGED TECHNOLOGIES
Buildings Made with a Printer
A novel approach to design and construction could save materials and energy and create unusually beautiful structures.
LEADERS
Disappearing Act
The creator of Twitter and cofounder of Square talks about the nature of good design.
CASE STUDIES
Designing for Everyone
Products that are created to suit a few people's needs often turn out to be better for all.
Emily Singer
NEW BUSINESS MODELS
Travel Search without the Agony
Startup Hipmunk used design to muscle into the crowded marketplace for online travel sites.
CASE STUDIES
Intuit's Big Refresh
How a large company rethought its approach to product design in an attempt to bring back its startup spirit.
Erica Naone
CASE STUDIES
Using 3-D Design to Benefit Consumers
Companies find that advanced design software can generate much more useful product manuals.
Lauren Cox
CASE STUDIES
Rethinking the Syringe
Applying the principles of ecodesign saves both money and resources.
Emily Singer
NEW BUSINESS MODELS
Using Data to Design Government Services
Cities are trying to tap into information generated by mobile phones, but that approach threatens to leave poor people behind.
Erica Naone
LEADERS
Designs with a Deeper Purpose
Software specialist Bill Buxton wants designers to think more carefully about which innovations to pursue.
Jessica Mintz
CASE STUDIES
The Struggle to Spread the Minority Report Interface
Economics and user expectations are bigger hurdles than the technology.
Paul Boutin
NEW BUSINESS MODELS
Will the Next Zuckerberg Be a Designer, not a Hacker?
A Silicon Valley investment fund seeking startups founded by designers hopes to spawn a new breed of tech companies.
EMERGED TECHNOLOGIES
Tools for Better Web Design
Scott Klemmer's software helps designers improve their Web pages by leveraging what's already online.
LEADERS
How One School Redesigned Design Education
The best design schools are founded on a balanced curriculum uniting creativity with practical disciplines.
John Pavlus
BIG QUESTION
The 10 Essential Elements of Design
What this month's package on design teaches us about how better things are created.
Tom Wujec and Bill O’Connor
Source: Technologyreview
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