More and more companies are using sophisticated software to model future behavior and probabilities in their industries; applications range from disaster prevention to change management to anticipating the impact of economic trends to forecasting customer churn. We’ll explore how companies are employing software tools including data mining, business analytics, and neural networks to anticipate everything from this afternoon’s network traffic to potential crashes of communications satellites.
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Getting Ahead of the Curve in a World of Cascading Crises
How scenario planning and forecasting tools can help organizations prepare for the worst—or seize entirely new opportunities.
Peter Schwartz and David Babington
Predicting How Long You'll Live
To price insurance policies and calculate retirement benefits more accurately, a new breed of life-span modelers is turning to personal data about who you are and how you live your life.
Arlene Weintraub
Forecasting Flu Pandemics Hinges on Insights into the Virus
Scientists have made strides in predicting how influenza outbreaks will spread, but now the pressure is on for a breakthrough way to model how deadly new strains form.
Lauren Gravitz
Predicting Consumer Choices with Neuroeconomics
Brain imaging gives insights into how people make decisions, including what they want to buy.
Emily Singer
What Will Your Customers Buy Next?
Using sophisticated math and vast amounts of data, predictive analytics software can help forecast and influence purchasing behavior. So why aren't more companies using it?
Cindy Waxer
How Bets Among Employees Can Guide a Company's Future
Internal prediction markets enable colleagues to wager on the fate of crucial projects and the success of products in the pipeline.
Chris Taylor
Anticipating Collisions between Spacecraft and Space Junk
With its sophisticated predictive model, NASA can peer hundreds of years into the future at Earth-orbiting objects that could crash into each other.
Brittany Sauser
Software Aims to Prevent Crime
A growing number of law-enforcement agencies are turning to analytics software to stop street violence before it happens.
Lauren Cox
How eBay plans to Capture Sales from Brick-and-Mortar Stores
The auction site hopes to expand its market by modeling consumer behavior.
Chris Dannen
Forecasting Network Traffic to Avoid Meltdowns
Understanding where wireless bandwidth demand will come from can keep communication systems from overloading.
Neil Savage
The Brainy Learning Algorithms of Numenta
How the inventor of the PalmPilot studied the workings of the human brain to help companies turn a deluge of data into business intelligence.
Can Software that Predicts Performance Help Kids Learn?
In acquiring a maker of wireless education technology, News Corp. may help validate the market for assessment tools.
William M. Bulkeley
Dating Sites Try Adaptive Matchmaking
New software is inspired by algorithms that target online ads or recommend books and movies.
Courtney Humphries
When Predictions Go Only So Far
Dell's attempts to master PC pricing offer a case study in the challenges of predictive modeling.
Bringing Down the High Costs of Business Forecasting
Cloud-based services now provide a way for companies to plan ahead without relying on cumbersome spreadsheets. But what's a boon for smaller companies is disrupting the market for higher-end solutions.
Source: Technologyreview
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