October's topic is digital marketing, and we are focusing our coverage on a theme: "technologies of persuasion." We'll explore how companies are fusing technology with psychology to influence brand choice, to alter behavior, and to change attitudes.
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Introducing Business Impact: Special Report on Digital Marketing |
Each month, Business Impact will roll out a special report on an urgent topic, and each business day we'll bring you a piece of the big picture. October's topic is digital marketing, and we are focusing our coverage on a theme: "technologies of persuasion." We'll explore how companies are fusing technology with psychology to influence brand choice, to alter behavior, and to change attitudes.
Continue »
Continue »
How unauthorized video producers are "brand-jacking" companies and forcing them to rethink the way they market.
B. J. Fogg's lab at Stanford focuses on the ways technology can influence behavior.
With the rise of social networks, game designers are finding new paths to desired outcomes.
Could a technology that urges people to take their medications help cut the cost of health care?
Lessons from Web and mobile campaigns that yielded real-world business results.
Author Gary Shteyngart discusses his vision of "the äppärät."
Marketers sift through a trillion tweets and blogs for nuggets of wisdom.
Five ways to embrace "real-time marketing," served up by a best-selling business author.
Can location-based games for smart phones boost foot traffic at stores?
How Campbell's and other marketers are using the tools of anthropology online.
How the creator of FarmVille and Mafia Wars structures social games to generate revenue from millions of players.
How its self-serve advertising system is bringing in unexpectedly big bucks by targeting consumers as never before.
An economist at a digital ad agency devises a way to use Twitter and Facebook to forecast sales of everything from cars to tampons.
How venture-backed Brand.net spotted Silicon Valley's blind spot and got brands to buy online advertising up to a year in advance.
Some companies do not make a profit from Groupon promotions.
Why more Web merchants now work cautiously with their competitors.
Why organizations need some new rules to thwart social-media fiascoes.
And how media companies must reinvent themselves during the lag time.
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