The increasing power of data analysis technologies is giving companies more opportunities to understand what their customers want and need. Whether they’re scouring transaction records and Web clicks or newer sources of information, such as physical data from sensors and smart phones, companies are trying to improve their customer service and increase sales. The challenge is in choosing which data to crunch and how to act on the results. Throughout May, Business Impact will explore the technologies behind this new wave of data analytics and offer case studies of these ideas in action.
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Data Analysis Is Creating New Business Opportunities
Technologies are converging to give companies more power to detect what their customers might want.
Lee Gomes
LEADERS
Missed Opportunities
A consultant and researcher says executives still don't rely on data about their customers as often as they should.
William M. Bulkeley
EMERGED TECHNOLOGIES
Figuring Out Whom to Please First
Customers' capital on social-media sites is becoming a data point worth analyzing.
Lauren Cox
EMERGED TECHNOLOGIES
Ads That Follow Customers Around the Web
Algorithms distinguish casual website visitors from people who truly are potential customers, so the likeliest buyers can be shown ads while they surf.
EMERGED TECHNOLOGIES
Preventing Customers from Getting Stressed Out
Measuring people's physical reactions helps companies improve the user experience.
Kristina Grifantini
EMERGED TECHNOLOGIES
A Business Analytics Engine that Began with the Military
DARPA-funded technology from Proximal Labs is among the new tools that can help companies gain insights about their customers.
Lauren Cox
CASE STUDIES
Saving Money by Analyzing Trends
A company that runs hospitals and clinics puts its people to work more effectively after software points out patterns in a huge pool of data.
Jessica Mintz
EMERGED TECHNOLOGIES
Watching Social Networks for Clues about Promotions
A company founded by database engineers helps retailers figure out the likeliest way to get people to buy things.
Paul Boutin
EMERGED TECHNOLOGIES
The Future of Analytics
IBM researchers are working on systems that can analyze data to tell businesses exactly what action to take.
EMERGED TECHNOLOGIES
Watching the Watchers
Bluefin Labs aims to know almost everything about what's on TV, who's watching it, and what they think about it.
Erica Naone
LEADERS
Bracing for the Data Deluge
Michael Stonebraker helped invent technology that put databases into every business. Now a growing flood of data means he needs to reinvent it.
NEW BUSINESS MODELS
Turning to Academics for Analytic Insight
Wharton's Customer Analytics Initiative tries to help companies make better sense of the data they're sitting on.
William M. Bulkeley
CASE STUDIES
Faster than a Flash
One financial firm says real-time data analysis saved it from making erroneous trades during the momentary stock market crash of May 2010.
Erica Naone
CASE STUDIES
How Companies Are Using Data from Foursquare
The location-based service might feel like a game to its users, but it's producing worthwhile data for businesses.
Carine Carmy
CASE STUDIES
The Challenges of Big Data on the Smart Grid
Installing "smart meters" and upgrading utility networks will force electricity providers to process far more information than they're accustomed to handling.
Lee Gomes
NEW BUSINESS MODELS
What Big Data Needs: A Code of Ethical Practices
Four key principles that companies should follow if they hope to analyze customers' data without alienating them.
Jeffrey F. Rayport
INFOGRAPHICS
Data Analytics by the Numbers
A look at the trends that are making "big data" so big.
Lauren Cox
Source: Technologyreview
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